From the beginning of this year, our sales organisation has changed in the way it operates. Now, all the Sales Directors have Key Account Manager roles with geographically defined responsibilities; they are in charge of coordination for existing and new business accounts' headquarters in specific countries.
In addition to this, some dedicated persons in Sales are responsible for products. These salespersons will assist in teams with colleagues from Sales and Product Management.
The background for this change is mainly the globalization of our customers. Most of our customers operate with many offices in several countries. We are keen to maximise the benefits to our customers with this international approach.